It seems that the 2.0 label is being thrown on almost anything these days that has been affected or related to web 2.0. However, music most definitely is worthy of a 2.0 label with changes dramatically occurring, especially with music discovery and distribution. If you don’t know what web 2.0 is, then please seek help. If you don’t know what music 2.0 then go ahead and read through these slides provided by MediaFuturist’s Gerd Leonhard. It sums up the challenges and mistakes that traditional record labels have made and continues to outline the growth and evolution of how we receive, interact and listen (not consume) to music. It’s not the prettiest slide show I have ever seen, but it gets the point across.
Tags: Gerd Leonhard, MediaFuturist, Music 2.0
